COVID-19 pandemic has changed the way we have been working for the past many years and this has certainly transformed the way we are going to work in the coming days as well. Working from the office is now past and working from anywhere is the new normal. Looking at this new normal, Salesforce the global CRM leader has introduced Salesforce Anywhere – which will bring together all the new powerful technologies and platform services to help organizations enhance their productivity and drive a new level of customer success.
Looking at the current business scenario and viewing the future: selling, promoting, offering customer service, using data and collaborating has become imperative for organizations. With Salesforce Anywhere, companies can advance their digital transformation journey and accelerate their success in the new world of work-from-anywhere.
What is this Salesforce Anywhere? How can it help your business? Let’s have a deep dive into this.
With Salesforce Anywhere, companies can sell, service, and market from anywhere using the Salesforce Customer 360 & Vlocity industry-specific technology (Salesforce has acquired Vlocity this year). Customer 360 integrates the power of the cloud, social, mobile, and AI to offer a holistic view of each customer to drive seamless initiatives across sales, service, marketing, and more. While features like Service Cloud Voice, Einstein Call Coaching helps in delivering top-grade customer success from anywhere. With Vlocity’s industry-specific capabilities, organizations can leverage industry-specific apps, data models, workflows & APIs to embrace customer success.
Work from anywhere demands team collaboration and Collaboration has become seamless with the new Salesforce Anywhere app which embeds chat, alerts, comments, and video directly into the Salesforce system. Instead of using multiple external tools, and apps to engage with other teammates, collaboration can happen anywhere within the Salesforce record itself. Teammates can start chatting, via instant message or video, while looking at the same page together within Salesforce.
IT support has become one of the biggest challenges while working from anywhere. In order to mitigate the IT support dependency and make workforces productive, Salesforce has announced a partnership with Tanium (A leader in unified endpoint management & security service provider) to build an employee service solution (available in beta in Nov 2020). With the new employee service solution and employee data model, organizations can build, manage, and scale employee apps and services securely at a lightning speed to boost work from anywhere.
With the power of the MuleSoft AnyPoint Platform, organizations can bring data from anywhere & with Tableau, they can view and analyze data patterns to unlock insights for smarter business decisions. The combination of MuleSoft & Tableau has recently been used to develop the COVID-19 Data Platform to deliver trusted COVID-19 data that can be visualized to help organizations work on safe return to work strategies.
Last but not the least, leveraging the power of Einstein Recommendations for Trailhead & new learning content organizations can empower their employees to skill up from anywhere. Salesforce also announced a new live-stream series on Trailhead LIVE called Trail Together to guide learners with real-time interaction with the experts.
The Salesforce Anywhere app is expected to be available in beta in July with customers globally & will be generally available in the fourth quarter of 2020.
Learn more about Salesforce Anywhere App here.