Leading brands drive new levels of productivity and innovation with Salesforce Lightning

Global CRM leader Salesforce has recently announced that global enterprises like T-Mobile, Seagate, Penske Logistics, Aspect Software, Dot Foods, JLL, and Brooksource have significantly achieved higher productivity, built smarter apps with Salesforce Lightning. Lightning Boost the advisory engagement offered by Salesforce Success Cloud is helping global enterprises throughout their Lightning transition period and get results faster.  

Lightning powers the user experience for CRM by offering an engaging design, robust tools, and Einstein AI access. This also drives productivity higher, build apps faster, and work smarter. Companies have closed deals up to 23% faster and increased their growth by up to 41% by switching to Lightning experience.

Customer success stories with Lightning

Let’s see how few of the market leaders embrace Salesforce Lightning & witnessed noticeable results.

T-Mobile

T-Mobile moved its Un-carrier campaign to Lightning to create a simplified sales process in order to offer more intuitive user experience. This helped their Sales team to adopt Salesforce and work with Success Cloud experts aiming to grow the base of their business customers. Lightning helped the sales representatives develop deeper relationships with customers with a streamlined quoting and renewal process.

Penske Logistics

Penske Logistics moved to Lightning with an aim to get the best out of their Salesforce investment with a more intuitive user interface, flexible page layouts, and kanban views to offer their customers key information at a glance. Success Cloud experts helped them throughout their transition process, which later resulted in a 12% increase in sales and 41% increase in mobile adoption rate among their sales team.

Aspect Software

Success Cloud experts helped Aspect software to move to Lightning and within two months they achieved an ROI of 636%. Aspect software automated their sales process and bookings with implementing Lightning features in order to increase sales figures and close rates. They also improved their renewal operations with instant customer details accessible to their service reps and a complaint resolution time reduced by 83%.

Dot Foods

Dot Foods are currently in the phase of Lightning transition. They wanted to make their in-house and on-field sales team more productive. They used Lightning features like inline editing, email integration, kanban views, and advanced analytics. In order to ease their everyday operations, they used Lightning drag-and-drop features and Components Library. With the help of Success cloud team, they found various ways to reduce their workloads and complexities for the transition by half.

Lightning Boost Advisory Services

Lightning Boost is an advisory engagement with Salesforce Success Cloud. Salesforce’s Lightning Boost Advisory Services helps Salesforce customers to engage with Salesforce experts, drive business productivity, and empower their organizations in several ways.

  • With an immense knowledge of Lightning capabilities, Salesforce experts can help businesses understand their present state and how their processes and work models can excel in Lightning. Enterprises can also avail expert guidance on how their organization can utilize specific Lightning features to drive productivity faster.
  • Lightning is all about accelerating productivity, collaboration, and innovation. Salesforce experts will ensure their customers can achieve process enhancements to run their business faster and in an agile manner, by making workflows easier and intuitive for their end users.  
  • Salesforce Cloud experts offer their customers a robust strategy for their Lightning transition. This includes best practices and plans to ensure a smooth process.

Final Thoughts

Lightning is more than just an enhanced UI. It is a faster, simpler and smarter CRM with over 850 features focused on increasing business productivity. Lightning Boost will support enterprises to Lightning transition, which will boost their business productivity in a long run. If you want to take the first step towards the Lightning journey and need experts to guide you through a result driven process, CEPTES is the right place to approach. Our Salesforce experts will help you maximize Lightning benefits without affecting your business bottomline.

 

Reference

http://investor.salesforce.com/about-us/investor/investor-news/investor-news-details/2018/Salesforce-Customers-Drive-New-Levels-of-Productivity-and-Innovation-with-Lightning/default.aspx