Importance of Salesforce in Small and Medium Business

salesforce for SMB's

Yes, it is so true that speed is the essence of the business world. The statement is true for nearly every aspect of any business, but it is especially valid for the genre of technology, and the speed with which we adopt any technological innovations is critical to the business success.

Around the world, various small and medium scale business, popularly known as SMBs have become the most important contributors to the GDP of the respective countries. In a developing country like India, the role of all such SMB in the overall growth of the economy is commendable. In India, we have as well witnessed that the SMB sector, is getting a superior growth rate in the last few years. This increase has been on a consistent basis. Such kind of steady growth has therefore led to an increased complexity of business operations for all the SMB players.

NASSCOM has indeed led us to the fact that, cloud services are the key element for SMBs. Year on year CAGR is almost at a rate of 15 percent, the IT spending nearly an amount of $ 18.5 billion by 2018.  The SaaS adoption by Indian SMBs is growing at a high incidence of CAGR of 25% and is as well expected to reach $ 370 million, which is about INR 2,220 crores, by 2018.

It’s incredible news!!

We can, therefore, witness some immense opportunity in the SMB sector, but then what is stopping this industry to adopt technology?
The answer is, the urgent need to accurately and authentically identify the technologies which are not an easy task and highly critical to their success. Once SMB’s have already done the identification of the correct technology, the next and the most crucial step would be to proceed with the implementation of the same.

Let us have a look at some of the many problems faced by the SMB sector:

  • Lack of in-house expertness
  • Lack of knowledge about the process of Cloud computing
  • Do not know the process to implement
  • The present way of working
  • Lack of Knowledge as well as Training

All of the mentioned problems can get eradicated with the help of Salesforce, which is a real-time boon for the SMB sector.

Salesforce indeed has many products such as; Sales Cloud, the Service Cloud, the Marketing Cloud,  the Community Cloud, Wave Analytics, Platform and all the Apps, together which caters to solve the problems of SMB’s.

Salesforce, at their annual Dreamforce Conference, had shown a dedicated keynote for all the SMB’s stating that even they are getting the same technology platform as the Enterprises. Hence, Salesforce with all its advancements allows customers to compete with the enterprises of their industry. Salesforce platform hence enables SMB’s to compete on a higher level, along with the competitive advantage being the combination of  Salesforce platform and how it can be tailored to support their business needs.

For SMB’s, success with Salesforce the best and the finest practices are leveraged, thereby ensuring configured business processes. The SMB sector is rapidly coming out of the stereo mindset when it comes to the usage of technology and IT adoption. The end-to-end implementation of the Salesforce solutions would greatly assist the SMB players to attain the next level of operational success.