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Pardot is the next generation of B2B marketing automation tool by Salesforce. The solution offers marketing automation supporting the needs of B2B organizations of every size and any industry.

Salesforce Pardot

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Smarter Engagement

Empower your sales reps with real-time sales alerts, prospect activity tracking, sales campaign tracking, and engaging customers in smarter ways.

  • Easy data accessibility helps you connect & close.
  • Collaborate sales and marketing with Salesforce engage.
  • Improve customer follow-ups with real-time alerts.
  • Find the best leads faster.

Generate High-quality Leads

Now increase your lead pipeline and generate high-quality leads with targeted sales campaigns.

  • Capture leads with custom forms and landing pages with an intuitive drag-and-drop builders.
  • Connect faster with personalized email marketing with intuitive email editor.
  • Optimize your emails for the inbox with email A/B testing and SPAM analysis.
  • Personalize the buying experience based on customer's industry, job title etc.

Develop Meaningful Customer Relationships

Transform customer experience by personalizing all the touchpoints with Engagement Studio, your B2B marketing command center.

  • Create custom engagement campaigns and streamline lead pipeline.
  • Visually map out your campaign and test each interaction to make it more effective
  • Auto lead assigns with built-in business rules, sales alerts and assignment triggers.

Measure Marketing ROI with Dynamic Reports

Measure the real ROI of your marketing efforts with intelligent reporting and identify the most effective campaigns.

  • Drive more revenue with actionable Visual reports and custom B2B Marketing dashboards.
  • Measure sales campaign success with interactive, graphical dashboards.
  • Understand sales funnel health and velocity with engagement life cycle reports.

Pardot Solutions

  • B2B Marketing Automation
  • B2B Marketing Analytics
  • Salesforce Engage
  • Einstein Account-Based Marketing
  • Marketing Automation for Financial Services
  • Marketing Automation for Healthcare & Life Sciences

Key Pardot Services we offer

Businesses of various sizes have embraced Pardot to streamline their B2B marketing automation process and have produced significant advantages by combining it with their marketing objectives. At CEPTES, we can help you with end-to-end Pardot solutions including implementation, integration, consulting, and support.

Implementation icon - Salesforce Pardot


With our team of Pardot consultants, you can access all the right marketing resources. We can assist you in your Pardot implementation from scratch and help your marketing team revamp various marketing processes including campaigns, emails, social, web etc. and achieve maximum ROI.

Integration Icon - Salesforce Pardot


We can integrate your CRM with Pardot and Pardot with other Salesforce Cloud (Sales, Marketing, Service) to get the best out of your Salesforce investment as well as have a 360-degree view of your customers. We can also integrate Pardot with other connector programmes such as Webinar, Social Media tools, Google Adwords, Web tracking etc.

consulting icon - Salesforce Pardot


Our Pardot consultants have the highest required expertise in offering consulting services in various aspects of Pardot. This includes; defining and implementation of sales and marketing workflow, identifying required integrations, streamlining various email management systems, consulting the appropriate automation tools to use for each campaign, defining custom roles etc.

support icon - Salesforce Pardot


We provide end-to-end Pardot support and enhancement services in order to help you efficiently nurture your leads and manage all your sales and marketing campaigns.

Interested in using Pardot to increase sales and boost efficiency